![]() “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.” “The vision for Threads is to create an option and friendly public space for conversation,” Meta CEO Mark Zuckerberg said in a Threads post following the launch. Verified Instagram accounts are automatically verified on Threads. Thread accounts can also be listed as public or private. ![]() Meta officially launches Twitter rival Threads. But the app also blends Instagram’s existing aesthetic and navigation system, and offers the ability to share posts from Threads directly to Instagram Stories. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Meta said messages posted to Threads will have a 500-character limit. ![]() The platform looks a lot like Twitter, with a feed of largely text-based posts - although users can also post photos and videos - where people can have real-time conversations. Threads is a new app from the parent company of Facebook, Instagram and WhatsApp. Here is everything we know so far about Meta’s Threads: And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. But Twitter has become particularly vulnerable in recent days, angering users over a temporary limit on how much content users can view each day. Threads could pose a serious threat to Twitter, which has faced backlash since Elon Musk t ook over the platform in October 2022 and has run it with a fly-by-the-seat-of-your-pants approach. The mood on Threads on the night of its launch felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts - and some questioning whether the app could end up being the “Twitter killer.” As of Thursday morning, Threads was the top free app on Apple’s App Store and a top trending topic on Twitter. Threads is already off to a strong start: it received 100 million sign-ups in less than a week, the app shows, including a large number of brands, celebrities, journalists and many other prominent accounts. The logo does not have much distinctive about it, so the protection will be very narrow.Facebook-parent Meta officially launched its Twitter competitor, Threads, last Wednesday, after first confirming its plans for the app just three months ago. Meta's trademark of a blue-and-white "X" covers software and social media fields.ĭespite these, Gerben said Meta and Microsoft wouldn't likely sue unless they feel Musk's X encroaches on their brand equity.Īnother trademark attorney, Douglas Masters, told Reuters, "Given the difficulty in protecting a single letter, especially one as popular commercially as 'X,' Twitter's protection is likely to be confined to very similar graphics to their X logo. Microsoft's X trademark has stood since 2003 and covers video game-related systems. Most trademark lawsuits occur in federal court and can end with the infringer facing fines or being blocked from using the mark. Trademark owners can claim infringement if another use of their mark could cause confusion. SEE MORE: Bye bye birdie: Musk changes Twitter's blue icon to the letter 'X' "There's a 100% chance that Twitter is going to get sued over this by somebody," Gerben said. This could pose legal challenges if another company accuses Musk's X of infringing upon their intellectual property. companies have active trademark registrations involving the letter X, trademark attorney Josh Gerben told Reuters, including Meta and Microsoft. After purchasing Twitter, he merged it into X Corp., a new subsidiary company of his X Holdings Corp., and just about two weeks ago, he launched his artificial intelligence company, xAI Corp.Īlthough X has marked the spot for years in Musk's world, the overnight rebranding came as a shock - not just for users but for other companies, too. Musk has long been a fan of the letter X: Since the 1999 launch of his online banking platform X.com - now known as PayPal - there's been SpaceX, Tesla's Model X vehicle and the birth of his son, X Æ A-Xii. Twitter said bye to the birds and the blues and hello to a black-and-white X this week, a jarring switch for users but a typical sight for the platform's owner Elon Musk.
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